Well Rounded: Luxembourg’s First Circular Underwear

Katia Dayan Vladimirova, founder and CEO of Well Rounded. (© Sufficiency Lab)

Well Rounded, a Geneva-based circular fashion startup and winner of the Circular by Design Challenge 2022, will launch its first line of circular, plastic-free underwear for both children and adults in Luxembourg.

Luxembourg’s circular economy efforts are starting to bear fruits. Well Rounded, one of the 2022 winners of the Circular by Design Challenge is launching the first line of plastic-free underwear in Luxembourg.

“Winning the Circular by Design Challenge 2022 was a major milestone for us, and with the support of Luxembourg Creative Industries, we are excited to oƯer our products to a community that is equally passionate about circular fashion,” said Katia Dayan Vladimirova, founder and CEO of Well Rounded.

The underwear, certified to the OEKO-TEX® Standard 100 Class 1, guarantees the absence of harmful chemicals, making it safe for even sensitive skin, including babies and toddlers. This launch brings Well Rounded’s focus on sustainable and ethical fashion to the Luxembourg market.

“We are pleased to introduce our plastic-free underwear line in Luxembourg, particularly at Lët’z Refashion, which supports sustainable fashion initiatives,” said Katia.

To find out more about Well Rounded and its product, visit them at Lët’z Refashion on September 20. RSVP via their website.

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